Brunette beauty: Helen Flanagan

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Coronation Street's Helen Flanagan put on a bold front in a plunging plum-coloured cocktail dress for the launch of the show's spin-off DVD.

But she appeared to be having some difficulty keeping her charms under wraps, as she was seen discreetly adjusting her frock.

The 18-year-old who plays teenage temptress Rosie looked stunning in her little plum dress, complete with sequinned straps, and platform sandals.

And just like her onscreen character, she's becoming almost as famous for her daring hemlines and low-cut tops.

Helen has said: ' I feel sexy and womanly in heels and a short skirt.

'Have you seen the push-up bras I have to wear? I've actually got quite large boobs but those bras I wear for Rosie make them look massive.'

'I'd never dress like that in real life but I love doing it on the show. Dressing like a tramp is dead good fun', she told the Daily Mirror.

She added: 'I feel very comfortable with my body. I'm not shy or embarrassed about it.'

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